Understand
Define the audience, the business priority and what the work needs to achieve.
Casa di Marca is a founder-led studio for restaurants, cafés, hospitality groups and related lifestyle brands. We help bring the character of a place into its identity, website and communications.
You work directly with Fernando Islas, whose experience includes in-house design and marketing for Acquafarina, Social Corner and Ciclo, alongside more than 10 years of website creation, UX/UI and SEO.
We combine creative direction with the practical details: menus that need updating, location information that needs to stay accurate and campaigns that need to reach the right audience.
Meet Fernando Islas ↗Define the audience, the business priority and what the work needs to achieve.
Agree on the direction, deliverables and responsibilities before production.
Develop the work, review it together and refine the details.
Prepare a clear handover and review the response against the agreed goals.
A website, a menu and an advertisement set expectations. We aim to make those expectations coherent with what guests encounter when they arrive.
The idea behind Casa di Marca ↗